Dannydigit Command-PR: THE ITELE EXHIBITION 2013 “Revamp” by Maxivive Couture

Monday 24 June 2013

THE ITELE EXHIBITION 2013 “Revamp” by Maxivive Couture

According to the great psychologist Erik Erickson, who propounded the psycho-social theories of development believes that personality develops in series of stages. His theory describes the impact of social experience across the whole life span.

There are 8 major stages in this theory; the first 5 stages of which are before the age of 18 while the remaining 3 spreads across age 19 till death.
For this year, we found the inspiration for our 2013/2014 collection themed “ITELE” BY MAXIVIVE from the last two stages of psycho-social development which are:

Generativity vs. Stagnation
Ego Integrity vs. Despair.

The former which explains how we tend to settle down within a relationship, begin our families, develop a sense of being part of a bigger picture and also giving back to the society through our productivity, community activities and children. Failure to achieve these objectives we stagnate.

On the other hand, ego integrity vs. despair, explains how we tend to slow down our productivity and explore life as a retired person. it’s during this time that we contemplate our accomplishment and develop our integrity if we see ourselves living a successful life, the reverse which is despair. In a lay-man’s language debrief of the relationship between psychology and fashion in this collection is the revolution of a man’s career all around the world returning to his homeland after gaining his “ego integrity” with enough ideas,fabrics,techniques,and experience all put together in a well thought-out manner to produce each exclusive piece in the collection and giving it a royal finishing.

“ITELE” by maxivive is a double-capsule collection which consists of earthy colours and a pop-of-colour symbolizing “royalty”. The capsules which are named “ITELE OBA” (king’s shoe) and ITELE IJOYE (chiefs shoes).